Odds & Ends, Uncategorized

Beats vs. Sony X

I love music therefor the way I listen to music is important. I have always been a fan of the ever popular Beats by Dr Dre, but I became curious about the newer Sony X headphones after seeing an advertisement for them on YouTube. Comparing the two advertisements, I first saw the different strategies each company focused on when presenting their product to an audience.

Let’s start with the Beats advertisement. When I first saw this ad on TV, I was captivated immediately. The advertisement doesn’t feel like an intrusive, annoying, disruptive ad. It was enjoyable to watch because it had a story line. Of the five ways that visual communication can engage an audience, this advertisement really focused on entertainment, persuasion and identification. The advertisement entertains an audience like a mini-series which captures their attention with the use of a celebrity athlete. The advertisement persuades the audience to hear only what they want and to use beats products to do so. The “hear what you want” with Beats products tagline is the message of this advertisement. Last, the advertisement focuses on identification. With the use of Colin Kaepernick, 49ers quarterback as the main character in this advertisement, the audience identifies Beats with big time athletes, celebrities and professional sport leagues. The audience for this commercial is probably sport fans or middle-aged men, although I think it appeals to a greater and more broad audience.

The Sony X advertisement was quite different than the Beats advertisement. Although I was interested in the advertisement because I am interested in the product, my attention was not consistently kept by the commercial because it was heavily informative. Sony focused on the informative and enlightening strategies in their ad.  The message of this ad was to introduce this set of headphones released by Sony and to talk about the features. I believe the audience is quite larger for this specific message in comparison the the Beats advertisement. This message seems to be geared towards really anyone with an interest in music which is strategic to sell their product.

As a consumer, I believe the Beats ad was more effective. The message was more simplistic and entertaining. Unfortunately, I think the Sony ad is too much information to present in one advertisement. If I were flipping through channels, I would easily skip over the Sony ad. I enjoyed the beginning of the Sony ad where different people both famous and unknown were talking about their passion for music. I believe the ad was dynamic in the beginning but then flat-lined once getting into the informative side of the product. The Beats commercial struck me as more emotional, captivating and truly gave me chills the first time I watched it. Unless you are against the 49ers, this ad has you feeling bad for Kaepernick and rooting for him the whole time. When the quarterback places the Beats on his head it seems to give him life after being put down by the hating fans outside of the bus. It is the Beats that give him his confidence back to walk through the pack of yelling fans.

If I were to change either ad, there a few things I would tweak. With the Sony ad, I would keep the momentum going in the beginning with the people talking about their passion for music. I would keep this consistent throughout the whole ad and have them speak about why they chose Sony over competitors. Also I would choose a song to put in the ad that will impact the audience and have them identify this song with the product- a song that the audience can enjoy. The only thing I would choose to change about the Beats ad is to maybe choose a more universal celebrity that can appeal to people who do not follow sports. I believe a different celebrity could expand the audience for the advertisement, although I really enjoyed Colin Kaepernick in the ad (and that song is just so damn catchy).  The “hear what you want” commercial is more creative, entertaining and appeals to me much more than the Sony X ad. In addition to the Colin Kaepernick ad, you can check out other “hear what you want” ads done by Beats by Dr Dre that have the same type of story line ad with athletes like LeBron James and Kevin Garnett.

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Odds & Ends

Writing It In Stone… Or Blog

How is it that it is just January and I already feel overwhelmed when I open my Lilly planner? I mean seriously people… I have been in school for two weeks yet I feel like winter break was months ago. It’s sad, really. Anyway, the point here is that I have some goals, you could even say resolutions that I need to put out to the world so I am held accountable. Somehow, I have let my resolutions go by the waste-side since getting acquainted again in Baton Rouge and since school started (the irony of it all).

Before I get into the body of this post including my 2014 goals (let’s call them goals so that it isn’t as cringe-worthy) let me just say, I know what you are thinking. I  KNOW that New Year Resolutions- I mean goals, are cliché and usually look a lot like crammed gyms for the first couple months after the new year, but just hear me out. I must put these goals of mine somewhere that is more concrete than a sticky note on my desk, so this is my platform. Also, one could say 2013 was a year of adjusting. I don’t want to say it was a “bad” year by any means, but the man upstairs sure did throw me a few- okay A LOT of curve balls. Because of this, I firmly believe 2014 will be a great year. To ensure this year will be one for the books, here are the mantras I will be living by, habits I will be breaking, and goals I will be working on for the next 12 months…

  • EVERYTHING WILL BE OKAY. This is something I have a hard time telling myself and more importantly BELIEVING when things don’t go as expected. The most important thing I want to focus on for 2014 is to trust in His plan.
  • Speaking of His plan, stop making excuses for skipping church. Make time.
  • Convince my parents to get another Golden Retriever.
  • You are only 20, get a grip. I always catch myself getting caught up in the “timeline” I have in my head. For 2014 I want to focus on living in the present. Stop overlooking the past and the future.
  • Hard work beats talent when talent fails to work hard. No I do not have legs for days, and no, I can’t do 15 pirouettes at the drop of a hat. But I can push myself to continually improve and push my boundaries as a dancer (Sorry for those non-dancers out there. You are probably lost with this bullet point).
  • Take more pictures (just realized I am becoming my mother).
  • With that being said, get a nice camera.
  • Take more class- dance class that is. Travel for conventions. Find masterclasses. Whatever it takes.
  • Write more cards to my long distance friends and family.
  • See Beyoncé in concert again.
  • The classic new year goal- YOU ARE WHAT YOU EAT.

Here’s to sticking to the bullet points.

xo

Sammy

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Odds & Ends

“And though she be but little, she is fierce”

helloworld1Since I have started blogging, I haven’t written much about myself. I don’t mean that I haven’t talked about things I do or things I find interesting, but I haven’t yet posted about just me, who I am and where I come from. I realized this part of my blog was missing after being told by my Visual Communications professor to turn in a blog post talking about who I am. I’d be lying if I said it’s easy for me to talk about myself. As I began writing this post I sat in front of my computer for 45 minutes contemplating where to start.

Those that are close to me know my life has been anything but a straight and narrow path. I’m “that girl” that takes the types of risks that continually surprise my family, closest friends and even myself. I act on impulse and follow my gut instinct more often than not. To tell you everything about myself would require you to be reading this post for the next two days, so let me summarize with bullet-points.

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  • I was born in Long Beach, California, then moved to Marietta, Georgia, and then moved again to Colorado. While being in Colorado my family moved three times within the state before finally settling down in Highlands Ranch, Colorado.
  • I will absolutely find my way back to California after I graduate.
  • I have one older sister named Katie who is 6 years older than me. Katie lives in Dallas, Texas and is an account executive at The Marketing Arm.
  • Katie is responsible for naming me Samantha because of her obsession with the original American Girl Doll named Samantha. If being named after a doll isn’t creepy, I don’t know what is. In our younger years, she enjoyed bullying me (Refer to picture- I was forced to smile). But now, she is my best friend (I obviously don’t hold grudges).

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  • I have danced since I was three. I have trained in every style of dance and have hopes of pursuing a career in dance and then integrating my advertising major into the dance industry.
  • I am very small. Most people look at me and think I am 12 years-old. But I enjoy my smallness. Shakespeare had it right when he said, “And though she be but little, she is fierce”
  • Last year I attended the University of Kansas. I transferred to LSU at the beginning of this year and love everything about the school and Baton Rouge.
  • I have a wild obsession with Beyoncé. This is not the type of obsession that has been a result of her recent success. I have loved her since I was listening to Destiny’s Child on my disc man in 1999. Katie and I had floor seats at her concert last summer in Dallas and it is obvious that not even my wedding day will come close to topping that experience.
  • My whole life my family has owned golden retrievers. If there is something I love as much as Beyoncé, it is golden retrievers. If all else fails in my life, I will breed goldens and be the happiest person alive. Yes, I realize how weird and creepy that just sounded.

Already, I appreciate my Visual Communications class for giving me the opportunity to expose who I truly am through my blog. I am so eager to get this Visual Communications class started because not only do I love creating and learning new information pertaining to my major, but since the moment I sat down in this class, I was captivated.  Over the next semester, I am looking forward to so many things such as learning about Adobe Creative Cloud and becoming more knowledgeable about how to successfully communicate through visual platforms. An added bonus will be improving my blog on the way!

Here’s to becoming a visual communicator this semester!

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Odds & Ends

The Perfect Response to “23 Things to do Instead of Getting Engaged Before You’re 23.”

I am sure most of you have seen the post that has spread across all social media titled “23 Things to do Instead of Getting Engaged Before You’re 23.” If not, check it out here. In short, one girl gets a little (acutally more than a little…) heated over the numerous engagements popping up on her newsfeed, so she wrote an article stating her position on young engagements accompanied with a list of 23 things you should do instead of getting engaged.

When I read the article that roughly 10 of my close friends were raving about over Facebook, I was less than impressed.

The items on the list seemed to make little sense in that they were all things you can still do while being engaged (except for a few items including dating multiple people at once and making out with a stranger… gross.)

I mean…Eating a jar of nutella in one sitting? Since when can you not do that if you are engaged? You can bet my fiancé will like nutella and thoroughly enjoy watching me eat a whole jar of nutella in one sitting when I have a bad day, or just because I feel like it.

Any-who, I really don’t have a strong opinion about the subject, but I do feel it is wrong for one person to jump to so many conclusions about those who are getting engaged at a young age.
I found this article today that responded to the original article and loved everything about it.
Read the response here.

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Fashion

The Chill

Growing up in Colorado, I have experienced plenty of cold weather. From week long snow days, to below freezing temperatures that begin in October and continue well into March (with the occasional random 70 degree day, which is then followed by a news-breaking snow storm), I can say I have truly experienced it all.

Living in Baton Rouge isn’t quite the same, considering until today, it has never been below 60 degrees. As much as I love the warm weather and wearing out my Rainbow flip flops year-round, I couldn’t help but be a little excited today when Baton Rouge news said the first “cold snap” has arrived. I could finally break out my North Face vest and scarf which to be honest, I never thought I would actually miss. But here I am, completely in love with the idea that today I could turn on my butt-warmers in my car and wear layers on layers of clothes.

This day is truly celebratory for me, if you can’t already tell, so I felt the need to talk about a few of my favorite “cold weather” clothes and turn on some Christmas music. Yes, I know it isn’t even Thanksgiving yet, and before this year, I always followed Nordstrom’s lead (they are the only department store that doesn’t put out decorations for christmas until AFTER thanksgiving) in holding back and not jumping the gun on the Christmas craze, but I gave in. And I’m not sorry.

Here are some of my favorites for when the chill rolls in:

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I call these gloves the convertible mitten. You can put them on as mittens or put the top down and have your fingers exposed. These ones are free people and look amazing!

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 Oh, Slouchy beanie, how I love you.

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The ever popular infinity scarf. Don’t ask how many of these I own…

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 Cute socks or half leggings to pair with boots. The top sticks out of your boot (which looks so cute) and keeps your legs warm when it gets really cold!

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